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Today we're excited to share our involvement with the AMP Project. Life happens on mobile. (In fact, there are over seven billion small screens now!) We're not only comfortable with shopping online, but increasingly we're buying things using our mobile devices. Delays can mean the difference between a sale or no sale, so it's important to make things run as quickly as possible.
AMP, or Accelerated Mobile Pages, is an open source, Google-led initiative aimed at improving the mobile web experience and solving the issue of slow loading content. (You can learn more about the tech here.) Starting today, Google is pointing to AMP’d content beyond their top stories carousel to include general web search results.
We've been playing with AMP for the past few months, tinkering with ways to improve the mobile experience for Shopify merchants. We've created an app that merchants can install to provide AMP to all of their products. This means, when a Shopify merchant's product would normally appear in Google search results, a customer will go from results to checkout page in two quick taps. Over the next weeks, we'll be slowly rolling out our AMP alpha for select merchants.
This work continues our commitment to open source projects, which you can find on GitHub, and to mobile projects that meaningfully benefit merchants. Keep your eyes on this space as we continue to work on AMP and share our learnings.