Serena Ngai 07/21/2011

What I Learned From Katherine Hague About the Shopify Theme Store

Katherine Hague

Katherine Hague is a force of tech business. At a "Coffee and Code" event I held back in 2009 -- it's where I set up shop in a cafe, announce my location far and wide and make myself available to customers, developers, designers and people who want to talk about tech, business, "the industry" or whatever -- Katherine walked right up to me, introduced herself, and proceeded to tell me what she was all about and what her plans were. I remember being very impressed by her grasp of tech, her connection-making skills and her ambition -- all qualities that became even more impressive when I found out that she was still a student. I've seen people with ten years' worth of professional experience in the tech industry under their belt who could learn a thing or two from her.

It was right around the time that I was considering joining Shopify that I'd heard about Katherine's venture into selling Shopify themes. It was part side business, part experiment -- a way to see if there was any money to be made designing and selling themes for Shopify stores.

In her latest blog entry, titled What I Earned After 141 Days in the Shopify Theme Store, she summarizes her experience: what she did, how many themes she's sold to date, whether she made her initial investment back (spoiler: she did!) and how much she made (spoiler: see the chart below).

Be sure to check out her blog entry, especially if you've been thinking about getting into designing themes or building apps for Shopify stores. We've got about 16,000 stores powered by Shopify, and as you can see, they're good customers who are willing to spend money in order to make money.

I'm working on setting up an interview with Katherine sometime in the next week or so. If you've got any questions you'd like to ask her, let me know -- drop me a line or post it in the comments. I'm also working on a series of articles about Shopify theme design...watch this space!